Blue Ocean Strategi (BOS) merupakan salah satu strategi yang telah digunakan oleh PM Malaysia untuk merealisasikan pelan transformasi Negara.
BOS ini telah ditulis oleh W. Chan Kim dan Renee Mauborgne yang dikaryakan ke dalam Blue Ocean Strategy yang merupakan buku strategi bisnes pertama dicetak pada tahun 2005.
> The book illustrates what the authors believe is the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry. (http://en.wikipedia.org/wiki/Blue_Ocean_Strategy)
Terdapat pelbagai maklumat yang boleh menjelaskan kegunaan dan definisi BOS ini di laman sesawang. Laman ini http://www.blueoceanstrategy.com/ memberikan banyak manfaat dimana ia turut menyenaraikan strategi BOS dapat digunakan dalam pelbagai aspek seperti Teaching dan sebagainya.
Negara kita turut menggunakan BOS dalam Pelan Transformasi yang digambarkan sebagai berjaya setakat ini. (Rujuk http://www.malaysiandigest.com/ ).
Berikut merupakan sedikit petikan daripada artikel ini :
" The concept of Blue Ocean Strategy was originally a business strategy that came about in 2005. For those who are still in the dark, Blue Ocean Thinking Strategy involves thinking out of the box through the application of creative and innovative methods but at minimum cost. He cited the cooperation between the police and the armed forces under the Correctional Rehabilitation Program launched in 26th March 2010 in Kluang as an example of such thinking. The prime minister said the Correctional Rehabilitation Program had enabled the government to save cost as it did not have to build new prisons which cost between RM50 million and RM60 million each.
Blue Ocean Strategy, which goes under the National Key Results Area (NKRA), has also enabled the Sarawak government to celebrate their timely project completion. The project – the building of houses for selected families at Kampung Bunan Gega and Kampung Bunan Pondok – was dubbed National Blue Ocean Strategy 3 (NBOS3) project and it was executed in collaboration with the army. NBOS3 was completed at the end of March after work commenced in February. This would be the first of the Blue Ocean Strategy project completed in Sarawak.
In order to survive in today’s business environment, Malaysian must be able to enhance their competitive edge. To take competitiveness to a whole new level, we need to rethink the overall feature and not wait for demand to catch with supply. Instead of simply waiting for change in prices, the Malaysian entrepreneur needs to create new business opportunities by developing or exploiting their advantages.It may become a cult one may say – a cult that will in return strengthen Malaysia with the influx of projects that will come along with the Government Transformation Plan (GTP). "
Blue Ocean Strategy, which goes under the National Key Results Area (NKRA), has also enabled the Sarawak government to celebrate their timely project completion. The project – the building of houses for selected families at Kampung Bunan Gega and Kampung Bunan Pondok – was dubbed National Blue Ocean Strategy 3 (NBOS3) project and it was executed in collaboration with the army. NBOS3 was completed at the end of March after work commenced in February. This would be the first of the Blue Ocean Strategy project completed in Sarawak.
In order to survive in today’s business environment, Malaysian must be able to enhance their competitive edge. To take competitiveness to a whole new level, we need to rethink the overall feature and not wait for demand to catch with supply. Instead of simply waiting for change in prices, the Malaysian entrepreneur needs to create new business opportunities by developing or exploiting their advantages.It may become a cult one may say – a cult that will in return strengthen Malaysia with the influx of projects that will come along with the Government Transformation Plan (GTP). "
Diharapkan artikel ini dapat membantu rakan-rakan sekalian. Ia satu entry yang ringkas.
SELAMAT HARI KHAMIS SEMUAAAA!! :)
SEMOGA HARI ANDA BAIK-BAIK..
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